Branding: Coordinating My Wardrobe to the HARP Colour Palette

Posted by Dorothy Lander: dorothy@tryhealingarts.ca

The talented team at This is Marketing (https://www.thisismarketing.ca/) chose a unique colour palette to illuminate the HARP brand.  The TiM team instructed Dorothy Lander and John Graham-Pole to scour their wardrobe for these colours during the photoshoot in our home as part of creating the new website of HARP The People’s Press (www.tryhealingarts.ca). I managed to come up with eight wardrobe changes!!  Including this one—my favourite—thanks to the genius of John David Photography ((https://johndavidphotography.ca/).  John David introduced me to his lighting technique based on the Rembrandt triangle – how could I have missed this in my undergraduate concentration in art history over 50 years ago?



I began to see HARP’s colour palette everywhere. And then THIS!

My good friend Darlene Rushton and I eagerly attended The Curated Collective Clothing Sale hosted by Emilie Chiasson and Erin Thomasen.




This cashmere sweater flew off the hanger at me.  A new label for me – Cashmere and Cupcakes https://cupcakesandcashmere.com/    My experience with TiM has me taking a closer look at branding.




Full disclosure: Before TiM, the very idea of HARP as a brand had not entered my consciousness. I’ll get it the next time the HARP colour palette reaches out and grabs me.

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